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Smartphone Analysis

Highly detailed quarterly data and forecasts for all mobile phone categories

Canalys’ Smartphone Analysis service has been a cornerstone for the mobility industry for nearly two decades. It offers a unique view of the worldwide smartphone market with accurate, reliable and detailed data.

Canalys’ exclusive smartphone shipment tracking database is delivered via an innovative, in-house advanced digital delivery tool that enables you to download the necessary data at any time, from any location and in any format. We combine this with Canalys’ unique expertise along with direct channels research to provide a detailed view of routes-to-market dynamics and end-user demand.

The Smartphone Analysis service helps clients in many ways:

Globally integrated analyst team

We have expert analysts in our offices all around the world.

Advanced digital tools for data collation

The most granular and detailed vendor information in the industry, delivered by our advanced digital tooling and market source collation technology.

Unique channel-level insights

Candefero, an online forum of channel partners, fully owned and operated by Canalys, provides unique insights that nobody else in the industry can offer.

Serving the world’s top technology companies

Four of the world’s five largest tech companies are clients of Canalys smartphone research.

Direct access to analysts for unlimited inquiry

Direct access to analysts who respond to questions within 24 hours of your inquiry.

Canalys’ Smartphone Analysis service includes

Smartphone Analysis
  • Smartphone shipments by units, value and price band
  • Market shares by vendor, model, country/region and OS
  • Channel and end-user category splits
  • We track 35+ features, including battery capacity, display technology, dual-SIM, fast charging, fingerprint scanner, iris scanner, network generation, OS version, price band, primary camera megapixels, processor cores, processor speed band, processor vendor, RAM, screen size, AR/VR platform and more
  • We deliver detailed data sets for analyzing market sizing, addressable market forecasting and vendor/product performance by using consistent definitions and a rigorous methodology
  • Our analyst inquiry service goes far beyond tracking the data to provide key insights and recommendations through reports
  • We analyze and identify the trends in competitor initiatives, market performance, and technological and channel strategy developments

Our content

Why Smartphone Analysis Services?

Canalys’ Smartphone Analysis service provides a complete country-level view of shipment estimates far in advance of our competitors. We provide quarterly market share data, timely historical data tracking, detailed analysis of storage, processors, memory, cameras and many other specs. We combine detailed worldwide statistics for all categories with Canalys’ unique data on shipments via tier-one and tier-two channels. The service also provides a unique view of end-user type. At the same time, we deliver regular analysis to give insights into the data, including the assumptions behind our forecast outlooks.

Access and support

Unlimited inquiry
Unlimited inquiry
Direct access to analysts who respond to questions within the topic scope within 24 hours
Feature-rich tools, unlimited access
Feature-rich tools, unlimited access
Individual access to client website, spreadsheets and published content
Trends analysis
Trends analysis
Frequent data and analysis reports produced using a strict methodology and global definitions
Conclusions and advice
Conclusions and advice
Insight and recommendations delivered via analytical reports and direct access to our experienced analyst team

Get in-depth analysis of all the vendors and their impact on the worldwide smartphone market

Benchmarking the strategies of the top companies in the worldwide smartphone market