Canalys helps existing and new clients to power their customer conversations and drive outcomes. Our research and insights are used as an integral part of technology vendors’ marketing communications campaigns. We work with our clients to support various activities, whether it’s to drive brand awareness, demand, lead-generation or, ultimately, revenue along your customer journey.
We offer a portfolio of content marketing solutions. We work with marketing and communications teams to create engaging, objective, credible content, all based on Canalys’ independent and authoritative research.
You can engage with Canalys to use our standard service content assets in your campaigns, to provide insights for your customers and followers. We can also provide new, customized analysis through our various custom solutions. Through these we can offer thought leadership to best engage your target audience.
Our global team of analysts, together with our in-house digital and marketing teams, are available to share their expertise. We’ll assist in ensuring you get the outcomes you need for your campaigns.
Off-the-shelf or customized reports
Social media, PR and other assets
Blogs and other digital marketing content
Presentations, moderating and workshops
Data and forecasts
Image and report rights
We can create reports, ebooks, blogs, presentations and workshops designed to support content marketing by addressing your customers’ most important questions. Our research is supported by senior Canalys analysts, consultants and Candefero and is complemented by Canalys’ continuous services, which bring rich analysis, insight and expertise.
Our content ensures a comprehensive understanding of the issues. We always deliver independent conclusions and strong recommendations. We always deliver independent conclusions and strong recommendations. We have specializations in particular areas , but often explore new, emerging topics to support our clients.
We also work with our clients to provide social media assets, branded tiles, data cuts, distribution rights and analyst commentary. These are available as one-time, topic- or data-related graphics or to work into a regular schedule.
Clients of Canalys subscription services also receive support for PR, whether it’s data points or independent analyst quotes. Our custom research agreements and distribution rights also often cover PR, social media and blog support – please check with your account manager for details.
We are independent analysts, and Canalys and our people do not endorse vendors, products or services, unless our research supports this.
Further recent examples of how we’ve worked with clients include: