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Expanded Scale and Leadership in B2B: From R&D to ROI

With a combined permissioned audience of 50+ million professionals, TechTarget and Informa Tech’s digital businesses have come together to offer industry-leading, global solutions that enable vendors in enterprise technology and other key industry markets to accelerate their revenue growth at scale.

Channels Analysis

Expert insights on channels strategies and vendor routes to market

Canalys established itself on its channels research expertise. Through industry-leading analysis of technology channels worldwide, Canalys’ expert analysts help the world’s largest technology companies develop successful go-to-market strategies and understand the ever-changing channel landscape.

The Channels Analysis service provides a unique and comprehensive view of the key issues affecting technology product sales, marketing and distribution, helping channel managers develop better strategies that deliver desired business results. Evaluate your vendor partnership strategy with the Canalys Vendor Benchmark Analyzer. The analyzer tool can help you grow your partnerships by providing key insights on how you are performing against your competitors, based on rigorous channels research.

Canalys, with its digital assessment tool called Alys and partner community, Candefero provides enhanced insights and suggests the kind of skill sets that exist in their partner community.

The Channels Analysis service helps clients in many ways:

Unlimited inquiry

Direct access to analysts who respond to your questions in less than 24 hours within the scope of the topic.

Feature-rich tools with unlimited access to research and analysis

Corporate-wide licenses give you individual access to client websites, spreadsheets and published content.

Channel strategy analysis and feedback

Systematic quantitative and qualitative research on market trends, channel developments and overall channel performance.

Dedicated quarterly briefings

Tailored quarterly briefings to key internal stakeholders from highly experienced analysts.

Tailored advice and recommendations

Insights and recommendations are delivered via analytical reports allowing you to upgrade and improve your channel strategy.

Channel Analysis includes

Channels Analysis
  • Regular analytical reports on key channel topics, channel performance and vendor go-to-market strategies
  • Points of View reports assess the recent performance and future strategies of top systems integrators, resellers and distributors in each region
  • Tailored, customized client support via our inquiry service
  • APAC, EMEA and North America regional services
  • Research agenda includes:
    • Regional channel performance
    • Channel management best practice
    • Key channel developments
    • Channel business model evolution
    • Competitive channels analysis
  • Recent channels surveys include:
    • Channels profitability
    • Business model evolution
    • Readiness and growth opportunities

Our content

Why Channel analysis?

Canalys uses strategic methodology with precise insights and execution models to deliver results for the channel partners. We ensure our actionable analyses can help customers drive better channel management and internal strategic planning from top-level to deep-dive insights. Reports analyze key client priorities in the channel, such as channel management best practice, channel business model evolution and competitive channels analysis. A global team of analysts delivers it to dedicated channels across different regions around the globe. Our analysts help you identify opportunities to improve market presence and help expand the channel business.

Access and support

Unlimited inquiry
Unlimited inquiry
Direct access to analysts who respond to questions within the topic scope within 24 hours
Feature-rich tools, unlimited access
Feature-rich tools, unlimited access
Individual access to client website, spreadsheets and published content
Trends analysis
Trends analysis
Frequent data and analysis reports produced using a strict methodology and global definitions
Conclusions and advice
Conclusions and advice
Insight and recommendations delivered via analytical reports and direct access to our experienced analyst team

Discover new insights from Canalys channels analysis, feel free to start a conversation