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Wearable Band Analysis

Highly detailed quarterly data and forecasts for all wearable band

Global wearable technology shipments are growing fast. Advances in technology have seen wristwatches and smartwatches take over from basic bands. Vendors are attempting a big generational leap in smartwatch technologies, striving to improve their products’ user interfaces, battery life, charging and types of sensors, and to broaden their ecosystems of health and fitness services.

Canalys’ Wearable Band Analysis service provides qualitative and quantitative insights into the wearable band market and addresses the areas where vendors can improve. Our best-in-class service guides vendors and partners to make the right decisions on value propositions, choose the right channel partners and enhance go-to-market strategies to engage in different markets worldwide.

The Wearable Band Analysis service helps clients in many ways:

Go-to-market

Learn best practices for go-to-market models across regions and markets, with a focus on vendors’ market and product strategies.

Market sizing

Understand the size of the market and identify different market and channel opportunities with reliable and comprehensive data.

Industry trends

Distinguish actual industry trends from hype, and understand the latest industry developments, including new device launches, modern technologies and innovative features.

Market dynamics

See the industry changes and technology shifts that influence market dynamics with coverage by a team of global analysts.

Ecosystem strategies and Use cases

Realize the potential of a robust ecosystem strategy by benchmarking against market leaders and exploring critical vertical use-cases.

Wearable Band Analysis includes

Wearable Analysis
  • Device categories covered:
    • Basic bands
    • Basic watches
    • Smartwatches
  • Over 30 markets covered
  • Shipment estimates by 20+ vendors
  • 40+ models and specifications
  • Shipment estimates by channel type and channel group
  • Shipment estimates by end-user transaction (online/offline)
  • Five-year shipment forecasts by country
  • Five year installed base forecasts by country
  • Regular and ad-hoc analytical reports on the wearable band market:
    • Wearable band market overviews
    • Wearable band vendor strategy outlooks
    • Channel development updates
    • Key takeaways from significant events, such as IFA, CES and MWC.

Our content

Press release
Mar 5, 2025
Global wearable band market expands in 2024, driven by China and emerging markets
Press release
Dec 4, 2024
Global wearable band market up 3% in Q3 2024 as Xiaomi ties with Apple for the top spot 
Press release
Aug 28, 2024
Global wearable band market up 0.2% in Q2 2024 as basic watches take biggest share yet
Press release
Jun 24, 2024
Wearable band market shipments to expand 5% in 2024  
Report
Jan 2, 2024
Canalys outlook: predictions for the technology industry in 2024
2023 presented new challenges for the technology industry. Inflation, rising interest rates and even war put pressure on the global economy, and particularly IT budgets. Despite this, the emergence of generative AI has been a paradigm shift that has shifted the emphasis of IT strategies and created a new and significant opportunity for the channel. The opportunities in generative AI are significant but are not the only ones that should provide the channel with optimism going into 2024 and beyond.

Why Wearable Band Analysis?

At Canalys, we ensure data and analysis is available faster than any other market research agency. The data has detailed splits, tracking a list of 50+ features around connectivity, components, sensors, chipsets and many other different categories. Model-level information is available for 30+ key markets. The service also builds on Canalys’ unique channels research to include data on vendors’ tier-one and tier-two sales channels. The service deliverables include wearable band quarterly shipment and forecast data, regional and top-market performance overviews, and research reports covering vendors’ go-to-market strategies, vertical and use case analysis, and product development updates.

Access and support

Unlimited inquiry
Unlimited inquiry
Direct access to analysts who respond to questions within the topic scope within 24 hours
Feature-rich tools, unlimited access
Feature-rich tools, unlimited access
Individual access to client website, spreadsheets and published content
Trends analysis
Trends analysis
Frequent data and analysis reports produced using a strict methodology and global definitions
Conclusions and advice
Conclusions and advice
Insight and recommendations delivered via analytical reports and direct access to our experienced analyst team

Get in-depth analysis of the wearable band market