Smart Personal Audio Analysis

Highly detailed quarterly data and forecasts for all smart personal audio

Personal audio is evolving rapidly. Smart personal audio devices – wireless earphones, headphones and True Wireless Stereo (TWS) – allow individual interaction with smart assistants via voice and intelligent sensors.

Canalys studies the market in the face of changing global trends. Canalys’ Smart Personal Audio Analysis is a service that provides qualitative and quantitative insight into the market for smart personal audio devices. It guides vendors and partners to make the right decisions on value propositions, choose the right channel partners and sell on the appropriate platforms to engage in different markets worldwide.

The Smart Personal Audio Analysis service helps clients in many ways:


Learn best practices for go-to-market models across regions and markets, with a focus on vendors’ market and product strategies.

Market sizing

Understand the size of the market and identify different market and channel opportunities with reliable and comprehensive data.

Industry trends

Distinguish actual industry trends from hype, and understand the latest industry developments, including new device launches, modern technologies and innovative features.

Market dynamics

See the industry changes and technology shifts that influence market dynamics with coverage by a team of global analysts.

Ecosystem strategies and use cases

Realize the potential of a robust ecosystem strategy by benchmarking against market leaders and exploring critical vertical use-cases.

Smart Personal Audio Analysis includes

 SMart Audio Analysis
  • Smart personal audio quarterly shipment estimates by individual model and spec for 15+ vendors
  • Over 30 markets covered
  • Five-year forecasts by vendor, platform, category and models, updated quarterly
  • Five-year installed base forecasts by year and country, updated quarterly
  • Vendor product and marketing strategies​
  • Analytical reports covering key announcements and industry changes​
  • Supply and demand value chain​
  • Design your service​

Our content

Assessing the impact of Russia’s assault
Russia’s invasion of Ukraine, launched by Vladimir Putin on 24 February, has unleashed a wave of human suffering on the Ukrainian population, and looks set to trigger a level of divisiveness between East and West not seen since the Cold War. Fears of further geopolitical destabilization around the world are rising. The economic shockwaves are already being felt globally. What are the implications for the technology industry?
CES 2022: key automotive announcements
CES 2022 highlights from automotive and technology companies, including virtual participants, with links to their official press releases or CES 2022 media pages.
Scaling partner programs for young and emerging vendors
Young and emerging vendors have an advantage when it comes to developing close relationships with partners and customers. They tend to have better commercial flexibility, are more responsive to issues, and suggestions are likely to be more readily to be accepted.
Smartphone vendor performance index: Mainland China (September 2021 update)
Canalys looks at the performance of the top vendors in mainland China's smartphone market.
REvil ransomware group targets MSPs on the eve of Independence Day
At 11am ET on Friday, 2 July, a major ransomware attack was launched at MSPs running RMM vendor Kaseya’s on-premises VSA servers. The issue is still evolving and figures for numbers of affected MSPs, customers and data are incomplete.
Driving sustainability through partner programs
Sustainability awareness continues to grow worldwide amid strong media advocacy, and pressure from governments and businesses. And major technology vendors are taking on a more active role in sustainability efforts as part of their global corporate citizenship and leadership efforts.

Access and support

Unlimited inquiry
Unlimited inquiry
Direct access to analysts who respond to questions within the topic scope within 24 hours
Feature-rich tools, unlimited access
Feature-rich tools, unlimited access
Individual access to client website, spreadsheets and published content
Trends analysis
Trends analysis
Frequent data and analysis reports produced using a strict methodology and global definitions
Conclusions and advice
Conclusions and advice
Insight and recommendations delivered via analytical reports and direct access to our experienced analyst team

Get in-depth analysis of the smart personal audio devices market

Benchmarking strategies of the top companies in the smart personal audio devices market