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Partner Program Analysis

Delivering strategic insights and analysis on industry best practices

Canalys’ Partner Program Analysis provides our user community with the best analytical technologies and solutions. This service is unrivaled in its independent analysis of the leading IT vendors’ program offerings, focusing on vendors’ issues when building and maintaining partner programs. It provides qualitative information designed for senior worldwide channel management within vendors from across the IT spectrum.

Partner Program Analysis is a worldwide service that analyzes partner programs and how they evolve throughout the IT industry. The service also helps identify global partner program strategies and delivers analysis of best practices around program design and implementation. Evaluate your vendor partnership strategy with the Canalys Vendor Benchmark Analyzer. The analyzer tool can help you grow your partnerships by providing key insights on how you are performing against your competitors, based on rigorous channels research.

Canalys, with its digital assessment tool, Alys, and partner community, Candefero, provides insights and illuminates the kind of skill sets that exist within the partner community.

The Partner Program Analysis service helps clients in many ways:

Ecosystem trends and strategies

Learn how vendors are driving partner ecosystems and collaboration while growing subscriptions and services through partner programs.

Competitive insights

Compare vendor partner programs with industry peers and learn what partner program benefits the competition offers.

Quarterly program updates

Quarterly summary of vendor partner program changes by sub-sectors across cloud and software, infrastructure, PCs, mobility devices and cybersecurity.

Channel best practices

Get feedback from partners and learn channel best practices regarding benefits such as financial incentives, deal registration and marketing development funds to make quicker and better decisions.

Analyst feedback

Receive analyst feedback on new partner program roll-outs, strategies and messaging, ensuring they align with what drives partners today.

Global coverage

Provides coverage of vendor teams around the world with access to insights and on-demand inquiries to partner program developments.

Partner Program Analysis service includes

Partner Program Analysis
  • Quarterly analytical reports on partner programs
  • Partners’ perception of vendor programs
  • Annual partner program survey
  • Assessment and comparison of key partner program aspects: compensation schemes, marketing, specializations and training
  • Best practices and program trends
  • Partner program profiles
    • One report per vendor
    • Consistent look
    • Designed to highlight key attribute of programs
    • Summary of demographics, requirements and benefits

Our content

Why Partner Program Analysis?

Canalys is the only analyst firm with a single analysis solution focused on a wide range of partner programs across the different IT sub-sectors. From top-level to deep-dive insights, we ensure our actionable analysis can help customers drive better channel management and internal strategic planning. Customers can use our unlimited analyst inquiry service to answer specific questions about their channel needs. With our strong relationships with the channel community , Canalys can quickly gather a broad range of in-depth partner feedback. The Partner Program Analysis service complements our Channels Analysis service. A global team of analysts delivers it to dedicated channels across different regions around the world.

Access and support

Unlimited inquiry
Unlimited inquiry
Direct access to analysts who respond to questions within the topic scope within 24 hours
Feature-rich tools, unlimited access
Feature-rich tools, unlimited access
Individual access to client website, spreadsheets and published content
Trends analysis
Trends analysis
Frequent data and analysis reports produced using a strict methodology and global definitions
Conclusions and advice
Conclusions and advice
Insight and recommendations delivered via analytical reports and direct access to our experienced analyst team

If you are interested in Canalys’ Partner Program Analysis, feel free to start a conversation