India’s PC and tablet market set for 14% growth in 2024 

The Indian PC market (including desktops, notebooks and tablets) grew 4% year on year in Q4 2023, with 4.3 million units shipped. This growth was primarily driven by a 27% increase in desktop shipments, which reached 884,000 units. Notebooks grew more modestly, by 3% to 2.3 million units, while tablet shipments suffered a 9% decline, with 1.1 million units shipped. Despite this quarterly growth, PC shipments fell by 11% overall in 2023. But we anticipate a strong rebound in 2024, with all three categories expected to see robust growth. Tablets are predicted to be the main driver of this growth, with an impressive 24% year-on-year increase.

“At the tail end of 2023, India’s PC market faced high inventory levels in the channel, driven by a supply push due to fears of import restrictions,” said Canalys Analyst Ashweej Aithal. “With the government subsequently easing these restrictions, vendors focused primarily on inventory correction. Successful efforts here helped support a second consecutive quarter of shipment growth. But there is now strong optimism for market recovery in 2024 across all customer segments. The 2023 holiday season already showed positive signs related to consumer sentiment toward discretionary spending. In the commercial space, the specter of recession had led to subdued IT procurement by both enterprises and SMBs in the first half of 2023, but these delayed deployments are starting to take place and will accelerate this year. Finally, public sector tenders have been experiencing delays, with the majority being put on hold due to the upcoming general elections in Q2 2024. Despite these challenges, a notable highlight was the government’s ‘Make in India’ initiative, which spurred many OEMs to ramp up local manufacturing efforts to their fullest capacity.”  

Ashweej Aithal (India): ashweej_aithal@canalys.com 
Ishan Dutt (Singapore): ishan_dutt@canalys.com 

About PC Analysis

Canalys’ PC Analysis service provides quarterly updated shipment data to help with accurate market sizing, competitive analysis and identifying growth opportunities in the market. Canalys PC shipment data is granular, guided by a strict methodology, and broken down by market, vendor and channel, as well as additional splits, such as GPU, CPU, storage and memory. In addition, Canalys also publishes quarterly forecasts to help better understand the future trajectory and changing landscape of the PC industry. With AI rapidly becoming vital to the PC industry, Canalys also provides shipment data, forecasts and market insights for the emerging category of AI-capable PCs. 

About Canalys

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