Chromebook shipments up while tablets falter in Q2 2023
Friday, 4 August 2023
According to the latest Canalys data, worldwide shipments of tablets dropped 11% annually in Q2 2023, down to 31.0 million units. This represents a sequential decline from Q1 and signifies the lowest volume of global tablet shipments since Q1 2020. Meanwhile, Chromebooks enjoyed a decent quarter, with shipments up 1% annually to 5.9 million units, boosted by the return of education demand, with the back-to-school season in North America proving particularly fruitful.
The decline of the tablet market in Q2 2023 represents a small improvement over the 13% year-on-year drop experienced in the first quarter of the year. Apple strengthened its position as the leading tablet vendor, shipping 12.3 million units, which accounted for nearly two-fifths of the total global tablet market. Despite a 14% annual decline in shipments, Samsung secured the second position, shipping 6.0 million tablets. Third-placed Amazon and fourth-placed Lenovo posted the largest declines among the major tablet vendors, with shipments down 33% and 39% respectively. Huawei took fifth spot in the rankings, with 1.7 million units of shipments.
|
Worldwide tablet shipments (market share and annual growth) |
|||||
|
Vendor (company) |
Q2 2023 |
Q2 2023 |
Q2 2022 |
Q2 2022 |
Annual |
| Apple |
12,350 |
39.8% |
12,102 |
34.9% |
2.0% |
|
Samsung |
6,010 |
18.8% |
6,952 |
20.0% |
-13.6% |
|
Amazon |
2,206 |
6.9% |
3,310 |
9.5% |
-33.4% |
|
Lenovo |
2,136 |
6.7% |
3,509 |
10.1% |
-39.1% |
|
Huawei |
1,658 |
5.2% |
1,707 |
4.9% |
-2.8% |
|
Others |
6,658 |
20.8% |
7,125 |
20.5% |
-6.6% |
|
Total |
31,018 |
100% |
34,705 |
100% |
-10.6% |
|
|
|
|
|
||
|
Note: Unit shipments in thousands. Percentages may not add up to 100% due to rounding. |
|
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The global Chromebook market experienced minor growth in Q2 2023 after seven consecutive quarters of decline. HP secured the top spot as the leading Chromebook vendor, gaining over 10% market share as shipments grew 69% from last year. Lenovo held onto second place as its Chromebook shipments grew 15%, while third-placed Dell underwent a 15% decline, with both vendors shipping around 1.3 million units. Acer and Asus ranked fourth and fifth respectively, both losing market share compared to a year ago.
|
Worldwide Chromebook shipments (market share and annual growth) |
|||||
|
Vendor (company) |
Q2 2023 |
Q2 2023 |
Q2 2022 |
Q2 2022 |
Annual |
|
HP |
1,567 |
26.7% |
926 |
16.0% |
69.2% |
|
Lenovo |
1,342 |
22.9% |
1,172 |
20.2% |
14.5% |
|
Dell |
1,291 |
22.0% |
1,517 |
26.2% |
-14.9% |
|
Acer |
1,055 |
18.0% |
1,343 |
23.2% |
-21.4% |
|
Asus |
372 |
6.3% |
415 |
7.2% |
-10.4% |
|
Others |
234 |
4.0% |
419 |
7.2% |
-44.2% |
|
Total |
5,861 |
100% |
5,792 |
100% |
1.2% |
|
|
|
|
|
||
|
Note: Unit shipments in thousands. Percentages may not add up to 100% due to rounding. |
|
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“Chromebooks’ return to growth was heavily driven by a strong demand in the education sector in the US,” said Kieren Jessop, Research Analyst at Canalys. “The US accounted for 81% of global Chromebook shipments in Q2 2023, well above its average share since the start of the pandemic. Ahead of the upcoming school year, US institutions filed applications before the 13 May 2023 deadline for the government’s third round of the Emergency Connectivity Fund (ECF).” The Federal Communications Commission (FCC) reports that the latest round of funding supported the rollout of 5.1 million connected devices, with total commitments to date reaching nearly 13 million connected devices. “However, the use of taxpayer money for Chromebooks has recently come under scrutiny, with the US Public Interest Research Group Education Fund publishing a critical report about the lifespan of devices. Barring further federal funding, schools holding onto older Chromebooks could face disruptions from usability and experience issues,” added Jessop.
For more information, please contact:
Himani Mukka: himani_mukka@canalys.com
Kieren Jessop: kieren_jessop@canalys.com
About PC Analysis
Canalys’ PC Analysis service provides quarterly updated shipment data to help with accurate market sizing, competitive analysis and identifying growth opportunities in the market. Canalys PC shipment data is granular, guided by a strict methodology, and is broken down by market, vendor and channel, as well as additional splits, such as GPU, CPU, storage and memory. In addition, Canalys also publishes quarterly forecasts to help better understand the future trajectory and changing landscape of the PC industry.
About Canalys
Canalys is an independent analyst company that strives to guide clients on the future of the technology industry and to think beyond the business models of the past. We deliver smart market insights to IT, channel and service provider professionals around the world. We stake our reputation on the quality of our data, our innovative use of technology and our high level of customer service.
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